HIT SHOW PERKS BOLD BEANS: WHITE COFFEE TEAMS UP WITH 'HELL'S KITCHEN' TV SERIES

LONG ISLAND CITY, N.Y., Oct. 12, 2012 /PRNewswire-USNewswire/ -- New York's White Coffee has acquired the licensing rights from ITV Studios Global Entertainment (ITVS GE) to create Hell's Kitchen branded coffee, inspired by ITV Studios America's hit competition show hosted by superstar chef Gordon Ramsay on FOX Network. The "HK" branded coffee line includes four rich exclusive blends that capture the fire and sophistication evoked by the Hell's Kitchen TV series, which has a huge adult audience with a coveted demographic. Hell's Kitchen, produced by ITV Studios America, is in its 10th season and regularly draws over 6 million viewers per episode.